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Birthday Emails #Infographic
ExactTarget research that I performed involving more than 180 B2C brands—including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits—shows that there’s plenty of...
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Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday...
Based on our anonymous tracking of nearly 110 major online retailers, ExactTarget’s latest infographic examines email volume patterns during the critical Thanksgiving Holiday Weekend, in addition to...
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100 Inspiring Subject Lines
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. To get your creative juices flowing, here are our...
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Shopping Cart Abandonment Emails: Trends & Opportunities #Infographic
During the key shopping month of December, we clicked through the promotional emails sent by more than 100 major online retailers and filled our shopping carts with more than $100 of merchandise. Then...
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Celebrating Gmail's 10th Anniversary
Along with Carlo Catajan, Andrea Smith, Tom Sather, and Julie Brown, I share my thoughts on Gmail’s impact on email marketing over the past 10 years. My piece focuses on what I see as Gmail’s three...
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The Growing Adoption of Mobile-Friendly Email Design #Infographic
Since last October, we’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands. We saw a big bump in the adoption of mobile-aware and responsive...
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Mobile-Friendly Disconnects #Infographic
Consumers react harshly when they encounter websites or emails that aren’t mobile-friendly. B2C brands are making improvements, but the gains are uneven—sometimes in surprising ways. This infographic...
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2014 Email Marketing Holiday Calendar
**This is just a small portion of the full calendar, which is available at: exacttarget.com/2014EMHC. Our 2014 Email Marketing Holiday Calendar contains a sleigh-full of information to help you plan,...
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The 5 Trends behind the 2014 Best of the Email Swipe File
During this webinar, Andrea Smith and I discuss the 5 critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We share research...
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24 Quotes for the Email Marketer
At the beginning of every section of "Email Marketing Rules," I lead off with a quote that’s profoundly relevant or poignant. Beyond pointing readers to other resources, it is my way of tipping my hat...
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Email Subscriber Lifecycle Strategies from the Swipe File
Consumers have different needs and expectations at each stage of the email subscriber lifecycle—from acquisition and onboarding, through a range of engagement and re-engagement tactics, to the end of...
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120 Email Marketing Rules to Live By
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email Marketing Rules." The book, which is available on Amazon.com, goes into much more detail about each rule and Parts 2...
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Optimizing the Second Subject Line: Snippet Text
Snippet text is a powerful element of your email’s envelope content. Along with your sender name and subject line, it helps subscribers determine whether to open an email or not. However, our latest...
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100 Inspiring Subject Lines from 2006 to 2014
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales...
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2015 Shopping Cart Abandonment Email Trends
During the holiday season, we clicked through the promotional emails sent by more than 90 major online retailers and filled our shopping carts with more than $100 of merchandise. Then we walked away,...
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Blueprints for Smarter Emails
Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying...
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6 Retail Email Marketing Priorities for 2015
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail...
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Designed for Success: Optimizing the Email Experience
Once your triggered email program is up and running, it can be easy to ’set it and forget it,’ letting optimization strategy fall by the wayside. But email is a truly one-of-a-kind channel, requiring...
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How to Make Your Emails Go Viral
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent. In this presentation for...
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2015 Mobile-Friendly Email and Landing Page Trends [infographic]
Email reading has shifted strongly to mobile devices over the past few years. However, joint research from Litmus and Salesforce shows that marketers still have significant room to improve when it...
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